Financial communications and advertising
Read Online
Share

Financial communications and advertising speakers" papers, London 11-12 May, 1988.

  • 212 Want to read
  • ·
  • 63 Currently reading

Published by Financial Times Conference Organisation in London .
Written in English

Subjects:

Places:

  • Great Britain

Subjects:

  • Advertising -- Financial services industry -- Great Britain -- Congress.

Book details:

Edition Notes

Cover title.

SeriesFinancial times conferences
ContributionsFinancial Times Conference Organisation.
Classifications
LC ClassificationsHF6161.F46 F556 1988
The Physical Object
Pagination1 v. (various pagings) :
ID Numbers
Open LibraryOL1904489M
LC Control Number90107065

Download Financial communications and advertising

PDF EPUB FB2 MOBI RTF

Evelyn Ehrlich, PhD, is President of EC Communications, a marketing consulting firm that has specialized in financial services since Her clients have included AXA Advisors, BNY Mellon, JPMorgan Chase, Merrill Lynch, and other leading financial institutions. The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication. Featuring contributions from leading scholars and practitioners in financial communication and related fields—including public relations, corporate communications, finance, and accounting— this volume in the critically acclaimed “Handbooks in. 4. Ineffective Habits of Financial Advisors by Steve Moore and Gary Brooks Similar to Mullen’s books, this book stresses the importance of quality over quantity. I enjoyed it because it contains thoughts on business analysis, strategic vision, exceptional client service, and client acquisition. The fully updated and expanded Marketing Financial Services (8th edition) delivers a deep dive into marketing concepts and activities as they relate to the special requirements of financial services marketing. From theoretical foundations to real-world solutions, have the best practices for strategic planning and evaluating performance at your fingertips.

“This book is an excellent overview of concepts and diverse methods for handling the complexities of marketing of financial services. I enjoyed the discussion and practical approach of each topic. Nir Eyal’s book, culled from years of behavioral design research, is a must read and one of the best marketing books for entrepreneurs looking to create and market products that consumers keep coming back to. 3. Influence: The Psychology of Persuasion by Robert Cialdini. The Marketing Book Fifth Edition Edited by MICHAEL J. BAKER The consumer and integrated marketing communications The financial planning and control process Brand-led strategies Customer-led strategies Product-based strategies Organizational structures: marketing finance managers The second event in the series, Financial Marketing’s Future in a Post-Pandemic World, will explore the shifts marketers have made to reach consumers during a global crisis. The conversation will address how to decipher between the long-term marketing strategies that are here to stay and the short-term tactics that will be left behind.

This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the - Selection from Financial Services Marketing, 2nd Edition [Book]. (a) Definitions For purposes of this Rule and any interpretation thereof: (1) "Communications" consist of correspondence, retail communications and institutional communications. (2) "Correspondence" means any written (including electronic) communication that is distributed or made available to 25 or fewer retail investors within any 30 calendar-day period.   This book is an undisputed classic for a reason. For over 30 years, this book has been the virtual bible of the advertising world. Ogilvy covers everything you’ll need to begin your career in advertising, choose the right firm, craft the right content, copy write like a champion, analyze data and use your skills for the causes you care about. #2 – People Skills. How to Assert Yourself, Listen to Others, and Resolve Conflicts. Author: Robert Bolton. Book Review: Author Henry Martyn Robert Bolton describes the twelve commonest communication barriers, showing how these “roadblocks” harm relationships by increasing sensitiveness, aggressiveness, or author explains a way to acquire the flexibility to .